Breeders’ Cup

Client

Breeders’ Cup Ltd.

2006 Breeders’ Cup World Championships Event Logo and Supporting Marketing and Media Materials including Media Statistics Book, Press Kit Folder with Credentials, Letterhead and Envelopes; Co-branded Print ads with ESPN; NTRA/Breeders’ Cup Annual Report

Project Credits

Co-Art Direction and execution of logo by Phoenix Design Works
Photography by Breeders’ Cup Photo Team

Project Specialties

Art Direction, Branding, Logo Design, Print, Specialty Printing, Theme Art

Praise

“I have had the pleasure of working with Kathy on Charitable projects as well as Corporate projects. She has a true talent for turning ideas and communication into design with the upmost professional detail! Kathy has always been flexible to work with me on any project, big or small, and always listens to my ideas. She’s truly a delight to work with!”

— Ann Katherine Riddle, Market Representative, Eagle Watch Golf

"Kathy has worked on a variety of projects for us over the last year including a robust branding campaign comprised of print and digital ads in multiple publications. From initial concepts to the final execution, Kathy delivered in a timely and professional manner and exceeded our expectations."

— Erin Crady, Executive Director, Thoroughbred Charities of America

“I love working with Kathy on projects because she is very creative and gets things done quickly. Often I need last minute projects or even things done on the weekends and she always comes through in a pinch and they look very nice. Our clients always comment on how classy our invites, brochures and drink tickets look!”

— Anna Seitz, Client Development and Public Relations Manager, Fasig-Tipton Company, Inc.

“Kathy is a real joy to work with and absolutely understands the aesthetic our small nonprofit strives for without much description on our end. Her designs are extremely creative and her work ethic is both timely and extraordinarily professional! Couldn't recommend her more!”

— Becca Self, Executive Director, FoodChain

"I have had the pleasure of working with Kathy Lacy and Greenfield Graphic Design over the past 10 years on a variety of projects. She's helped our business with stationary, promotional items, directories, and an annual calendar. Kathy's extensive experience is extremely valuable when it comes to managing projects in that she's able to anticipate and address concerns and issues. She's extremely responsive and easy to work with."

— Jessica Knapp-Ziegler, Monticule

“The service Kathy provides is top quality. She is excellent to work with from initial request to execution. She made our 2015 calendar process fun, efficient and yes, perfect!”

— Brookdale Farm

"Kathy is a true professional and a joy to work with. Aside from having fresh and innovative ideas and a top-notch work ethic, she also taps into the client as a person and truly understands the end goal that one is trying to achieve. She then executes the job perfectly. Since working with Kathy on our websites and other marketing tools, our business has prospered. We look forward to many more projects in years to come!"

— Rosie Hundley, Owner, Saxony Farm & Polo Barn at Saxony

“Working with Kathleen at Greenfield is always a pleasure. Her turnaround time is done in a timely manner and the work is always on point. TAA’s overall brand has become more recognizable because of the design she has helped us craft and maintain.”

— Thoroughbred Aftercare Alliance Foundation

“Kathy is a gifted designer, extremely talented and detail-oriented. While at NTRA/Breeders' Cup, she managed literally hundreds of design projects at a time, well over a thousand a year. She handled them from concept to the final printing or web production of the project, ably assigning them to her staff or completing them herself. She understands the importance of branding, messaging and corporate image, which is why she remains my top designer at Thayer Communications & Consulting LLC.”

— Damon Thayer, Owner, Thayer Communications and Consulting, LLC

“Dedicated, professional, creative and tireless... just a few of the words I would use if asked about Kathy. We worked together on nearly every print project requested by the Breeders' Cup Racing & Nominations departments and Kathy handled every step from creative to final production. Her attention to detail and corporate branding was instrumental in establishing the world-wide recognition of the Breeders' Cup logo and graphic standards. She is incredibly talented and artistic and it was a pleasure working with her professionally during her time at the Breeders' Cup/NTRA as well as becoming a personal friend. I can recommend her without reservation for any graphic arts or media project that you might require.”

— Dora Delgado, Senior Vice President, Racing, Nominations & On-Site Operations at Breeders' Cup Limited

“When Hollywood Park made a decision to outsource all of its advertising and marketing creative instead of using in house resources, we were most fortunate in engaging the services of Kathy Lacy. As a result, we have gotten ad materials in a more timely manner, with improved creativity and graphic sensibility to unite all elements in a theme, in addition to improved productivity and adding more assignments. Her work is professional, high impact and gets results.”

— Gayle Clark, Marketing Manager, Hollywood Park Racetrack

“Kathy simply over-delivered on my expectations.”

— Michael Ziegler, Vice President, Hollywood Park